Maximizing Customer Lifetime Value for Sustainable Growth A Common Business Mistake Many business owners focus on generating more leads and quick sales to drive growth. While this approach can bring in short-term revenue, it often overlooks the bigger picture: the **lifetime value of a customer (CLV)**. CLV is the total value a customer brings to

I believe that DISTRACTION is the single biggest problem business owners face. Especially when it comes to marketing. I did it in ALL CAPS so you could scan and keep moving. You’re welcome 🙂 These days, you’re hard-pressed to find anyone who doesn’t consider themselves too busy. You can argue about what they’re busy with,

A checklist for organizing your digital strategy & training your team, built exclusively for upscale brands & local, showroom-based businesses.