As Seen On...
Take a look around at the podcast appearances, media contributions and training sessions I've conducted over the year.
Up My Influence Podcast Appearance:
Discussion with Josh Elledge about the importance of simplifying overly-complex marketing ideas into simple, actionable strategies and not letting the "nerds" win when it comes to defining success in your campaigns.
Healthy Mind Podcast Interview:
Marketing with Mindfulness: How Being Present Boosts Business Success. Listen as we discuss how mindful practices can enhance clarity, creativity, and strategic effectiveness in business.
The one thing you can’t do in a slowdown
The jewelry business sure has been interesting over the last few years. When COVID hit, many jewelers backed off on their marketing budgets to play it safe and see what happened. Meanwhile, other stores – including many of our clients – kept their marketing budgets the same. They went in, facing uncertainty
Jewelry marketing lessons for growth in 2024
This time of year, I hear from many jewelers who want to talk about how to hit their goals for 2024. It’s even more interesting this year, given how last year ended up going. Many jewelers reported having down years. Meanwhile, others held steady or even grew. These differences didn’t happen because of random chance.
3 digital Marketing Lessons from great jewelry radio ads
“Radio doesn’t work.” If I had a nickel for every time I’ve heard somebody tell me this…they’re mostly wrong. Just ask some local jewelry store owners I know who have built incredible businesses thanks largely to their radio strategy and extraordinary ad writing. And while I’m not here to convince you to dump
Jewelry Marketing Survival Guide
I don’t usually talk about “survival” during jewelry marketing training, but 2023 feels like a good year to start. Maybe you’re not worried about your local jewelry store surviving the year, but if you’re being honest, you probably don’t have a good plan for how you will hit your numbers from the last few years,
2022 Jewelry Ecom Conference Speaker
Listen in as Andre’ Savoie presents insightful tactics for ecommerce jewelers based on what works well for local jewelers in his session for this year’s 2022 Jewelry Ecommerce Conference organized by Jewelryecomm.com. Here is a description of the presentation: Local jewelers took a page out of the ecom playbook thanks to COVID. Now it’s time
JA National Convention Presentation: Using Social Media to Drive Business
Jewelers of America 2021 National Conversion Presentation How to Use Social Media to Drive Business (taught by Andre’ Savoie) Struggling to see the results you want from your social media campaigns? You are not alone. Find out why a “one-size-fits-all” social media strategy doesn’t work for jewelers anymore. In this session, we’ll show you how
JA Digital Academy | From Social Media to Sale – Generate a Steady Flow of Loyal Customers
Jewelers of America Digital Academy From Social Media to Sale – Generate a Steady Flow of Loyal Customers (taught by Andre’ Savoie) Find out how local, independent jewelers are using social media to generate confirmed private appointments to purchase engagement & anniversary rings and other fine jewelry through advertising. Rather than one-off sales, they become
Jewelry Ecomm Magazine | The #1 Reasons Marketing Campaigns Fail
Jewelry Ecomm Magazine The #1 Reasons Marketing Campaigns Fail (by Andre’ Savoie) There are a lot of excuses people give as to why their marketing isn’t working. However, it really comes down to one thing. Read this article from our CEO Andre’ Savoie as he shares the #1 reasons jewelry marketing campaigns fail:
Southern Jewelry News | Introducing: Discovery Commerce
Southern Jewelry News Introducing: Discovery Commerce (by Andre’ Savoie) A major shift in consumer behavior impacting local jewelers is happening right before our eyes. And it’s probably not the one you’re thinking. Read More About Discovery Commerce
Southern Jewelry News | Why Social Media Ads Are So Effective for Jewelers
Southern Jewelry News Why Social Media Ads Are So Effective (by Andre’ Savoie) Want to get better results from your social media campaigns? Find out what Andre’ Savoie shares about why social media ads are so effective for jewelers when done correctly.
Southern Jewelry News | Tracking Digital Marketing Results
Southern Jewelry News Tracking Social Media Results (by Andre’ Savoie) Jewelers – what’s the best way to track results from digital marketing? Read More
Southern Jewelry News | How to profitably shift into the new normal of online sales
Southern Jewelry News How to profitably shift into the new normal of online sales (by Andre’ Savoie) The pandemic forced local retailers to quickly make the transition into ecommerce without losing their identity as a local retailer. It’s not an easy task. Ecom seems so simple. So, why is it proving so hard for local
Southern Jewelry News – The 3 Best Kept Secrets in Jewelry Marketing
Southern Jewelry News The 3 Best Kept Secrets in Jewelry Marketing (by Andre’ Savoie) Over the last few years I’ve noticed many good jewelers are missing 3 key elements in their digital marketing. The scary thing is that these are 3 of the MOST IMPORTANT strategies there are. Hands down.
JA Digital Academy | No Social (Media) Distancing Required
Jewelers of America Digital Academy No Social (Media) Distancing Required (taught by Krista Bickley) Knowing how important it is to stay connected with customers while faced with the challenges of COVID-19, many retailers are stepping up to take on the challenge of doing their own digital marketing. Watch as our own Krista Bickley takes you
JA Digital Academy | Use Social Platforms to Bond with Customers During Tough Times
Jewelers of America Digital Academy Use Social Platforms to Bond with Customers During Tough Times (taught by Andre’ Savoie) Given the COVID-19 crisis, Jewelers of America asked social media expert Andre’ Savoie to share ideas on how jewelers can connect with their customers during this challenging time. He’ll share tips on how to use your
Co-Author: WSI Digital Minds
Get your copy of this groundbreaking collaboration among the top digital marketing offices around the world within the WSI Global Network, including a chapter written by Andre’ Savoie about Search Engine Marketing.
